" I'm on a mission to help people see how we can apply new technologies to create a better future."
Deborah is a technology enthusiast, professor, keynote speaker and active participant in the tech innovation space. Being an entrepreneur, consultant and non-executive board member, she knows what it takes to make innovation happen.
From her earliest days, she has been fascinated by new technologies and how they change our lives. Deborah loves sharing her knowledge on why some people embrace technology and others resist it, and shows us what we can do to apply technology in a meaningful way.
Leading authority and keynote speaker
Deborah is a thought leader in technology-based innovation.
She's one of the most popular speakers on technology and innovation in the Netherlands. Through bespoke presentations, she delivers a message that resonates with the audience and inspires people.
Testimonials
""We received many compliments during the drinks about your lecture on AI. Very well done. Many people have gone home with the feeling 'I have to do something with this'. Goal achieved!”
Milou van Elburg, Producent
Productie Regio Zwolle Congres
A valuable mix of technology,
business, and society
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How will technology impact our future?
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What can we learn from disruptive startups?
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Why is innovating difficult for established organisations?
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Why do some people love new technologies while others fear them?
In her presentations, Deborah answers these questions in illuminating and inspiring ways. She draws on 25 years of hands-on experience in innovation projects within startups, large corporations, and government agencies.
Deborah combines scientific insights with examples of innovative startups and the impact of technology on society. Her presentations are interspersed with personal anecdotes, sharing her experiences as both a consumer and an innovation expert.
AI colleagues, AI friends, AI lovers
...and more?!
We are at a tipping point... for the first time in history, we are interacting with technology in a human way, and technology with us.
Deborah Nas explores the profound bond that AI forms with humans: from friend, colleague, and coach to lover and even spiritual guide. AI systems possess infinitely more knowledge than we do, are extremely helpful, seem to know everything about us, are always there for us, and never judge.
What does this mean for people, society and our future?
Keynote presentations
Deborah tailors her presentations. Together you choose a form that suits your event, such as a presentation, round table discussion or masterclass. Based on the theme of the event, Deborah creates a story that will inspire and refresh the mindset of your audience!
Watch Deborah on stage
NPO Nieuwsuur - Quantum Internet
NPO Nieuwsuur - Quantum Internet
Why are people falling in love with ChatGPT? | Deborah Nas | TEDxUHasselt
Hoe is het om in de Metaverse te leven?
Recently in the media
Deborah is a regular guest as an innovation expert on radio and TV programs and (online) events on current topics in the field of technology, innovation and our future.
Radio 1 - September 9, 2025
Nieuwsuur - October 6, 2025
Thought Innovation Leader
Deborah's current roles:
Keynote Speaker
Giving keynote presentations on technology and innovation at corporate and public events.
Author of "Design Things That Make Sense"
An essential knowledge base with practical tech design strategies to innovate successfully. A source of inspiration and knowledge for anyone involved in innovation. designthingsthatmakesense.com
Professor Delft University of Technology
Part-time Professor of “Strategic Design for Technology-based Innovation” at the faculty of Industrial Design Engineering. Teaching tools and methods for technology-based innovation and leading university-wide vision teams.
Member Investment Committee - InnovationQuarter
Member of the Investment Committee of IQ Capital, a €143 million impact investment fund focused on disruptive deep tech startups & scaleups.
C-level Sparringpartner
Advisor and sparring Partner for management boards, investors, and startups.
Supervisory board member Hardt Hyperloop
Member of the supervisory board at Hardt Hyperloop, Europe’s leading hyperloop development company.
Board member Cre8 Foundation
Board member at Cre8, a social venture in urban manufacturing. We teach troubled young adults to work with 3D printers and laser cutters and coach them towards starting school or work.
Co-founder Innovation Lab Quantum & Society
Building Quantum Delta Netherlands’ Innovation Lab for responsible innovation with quantum technologies and exploring quantum technologies’ ethical, legal, and societal aspects. Quantum Delta Nederland.
25 YEARS OF hands-on EXPERIENCE in
innovatiON projectS WITH startups,
CORPORATES, AND governments
About Deborah
Deborah is a passionate expert in the field of technological innovation and how our society deals with technological innovation.
Over the past 25 years, Deborah has worked with more than 100 large and small companies on a variety of innovation projects. She also works with investors and startups to create a strong product-market fit.
As a professor at TU Delft, Deborah has access to the latest scientific insights in the field of adoption of, and resistance to, new technologies.
In addition to teaching students, she coordinates multidisciplinary teams of scientists in major innovation projects: from accelerating the energy transition to mapping the social impact of Quantum technology.
Deborah's years of experience in innovation and her interest in human behavior surrounding new technologies, place her at the intersection of technology, business and society.
As a keynote speaker, Deborah bundles her knowledge, experience and enthusiasm for technological innovation into inspiring presentations in which she shows and explains to a wide audience how technology can be used in valuable ways.
" I bridge science and practice, making technology easy to understand for any audience.
Deborah's Innovation Guide
"Design Things That Make Sense"
"Design Things That Make Sense"is an inspiring book by innovation expert Deborah Nas about the success and failure factors of technological innovations.
Packed with recognizable examples of current products and services and concrete tools for successful application of new technologies.
" The perfect give-away at your event. Inspire your audience to become a better innovator!”
