Design Things That Make Sense
Design Things That Make Sense introduces a human-centered approach to creating tech products and services that people love to use and continue using.
In other words, it will help you 'design things that make sense' to your customers and improve your innovation success rate.
Over 70% of tech startups fail. Their products are often hard to understand, expensive, raise (privacy) concerns, or are simply lacking the right set of features.
Innovators can, and must, do better.
Preview
TO DESIGN TECH PRODUCTS THAT MAKE SENSE YOU NEED TO STRENGTHEN PRODUCT BENEFITS AND MITIGATE CONSUMER RESISTANCE
Een korte impressie van de waardevolle strategiëen en tools in het innovatie handboek van Deborah Nas
Fulfilling consumer needs and outperforming their expectations is a prerequisite for successful innovation.
24 design
strategies to strengthen benefits
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Customize
Personalize
Make It Simple
Save Time
Make it Hassle-Free
Enable Anytime, Anywhere
Offer Structure
Guide Decision Making
Save Money
Increase Efficiency
Elevate Performance
Delight the Senses
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Evoke Joy
Shape Memories
Stimulate Learning
Provide Insight
Fuel Motivation
Drive Social Interaction
Deliver Prestige
Boost Social Impact
Facilitate Sharing
Lengthen Lifespan
Reduce Footprint
Unleash New Value
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Increase Personal Safety
Preserve Data Privacy
Offer Transparency
Boost Security
Give Control
Ensure Compatibility
Be Future-Proof
Comply with Regulations
Build Partnerships
Fit Social Norms
Make It (In)visible
Create Familiarity
Design for Marketing Strategies