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Innovatie handboek Deborah Nas: Tech Innovatiegids "Design Things That Make Sense"

Design Things That Make Sense

Design Things That Make Sense introduces a human-centered approach to creating tech products and services that people love to use and continue using. 

In other words, it will help you 'design things that make sense' to your customers and improve your innovation success rate.

Over 70% of tech startups fail. Their products are often hard to understand, expensive, raise (privacy) concerns, or are simply lacking the right set of features.
Innovators can, and must, do better.

Preview

This book makes the perfect gift for your audience, inspiring them and offering valuable tools for successful innovation!

Contact us for a volume discount.

Fulfilling consumer needs and outperforming their expectations is a prerequisite for successful innovation.

24 design
strategies to strengthen benefits

B1
B2
B3
B4
B5
B6
B7
B8
B9
B10
B11
B12

Customize
Personalize
Make It Simple
Save Time
Make it Hassle-Free
Enable Anytime, Anywhere
Offer Structure
Guide Decision Making
Save Money
Increase Efficiency
Elevate Performance
Delight the Senses

B13
B14
B15
B16
B17
B18
B19
B20
B21
B22
B23
B24

Evoke Joy
Shape Memories
Stimulate Learning
Provide Insight
Fuel Motivation
Drive Social Interaction
Deliver Prestige
Boost Social Impact
Facilitate Sharing
Lengthen Lifespan
Reduce Footprint
Unleash New Value

R1
R2
R3
R4
R5
R6
R7
R8
R9
R10
R11
R12
R13

Increase Personal Safety 
Preserve Data Privacy
Offer Transparency
Boost Security
Give Control
Ensure Compatibility
Be Future-Proof
Comply with Regulations
Build Partnerships
Fit Social Norms
Make It (In)visible
Create Familiarity
Design for Marketing Strategies

13 designs
strategies to mitigate resistance

         Reducing resistance is not about marketing; it's about designing better products that generate less resistance.

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The book includes a complimentary toolkit and workshop manuals, which are freely available for download.

Video's

Design Things That Make Sense - part 1: Introduction Design Strategies
22:15
Deborah Nas

Design Things That Make Sense - part 1: Introduction Design Strategies

This lecture introduces TECHNOLOGY ADOPTION and RESISTANCE, and how the design strategies from the Book "DESIGN THINGS THAT MAKE SENSE" can help you to strengthen product benefits and mitigate consumer resistance. This is part 1 (of 2) of a lecture for students at Industrial Design Engineering, TU Delft
Design Things That Make Sense - part 2: Implementing Design Strategies
22:23
Deborah Nas

Design Things That Make Sense - part 2: Implementing Design Strategies

This lecture explains how you can use the design strategies from the Book "DESIGN THINGS THAT MAKE SENSE" to STRENGTHEN PRODUCT BENEFITS and MITIGATE CONSUMER RESISTANCE. This is part 2 (of 2) of a lecture for students at Industrial Design Engineering, TU Delft
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