24 Design Strategies for Successful AI products
- Deborah Nas
- Jun 20
- 2 min read
Tech innovation isn't just about building the next big thing—it's about creating products that resonate with users. When consumers decide on a product, they're seeking benefits that meet their needs. As tech innovators, our mission is to make those benefits not just clear, but irresistible.
In 2021, I developed a set of design strategies to help innovators like you seamlessly integrate user-centered design into your process. These strategies were featured in my book Design Things That Make Sense, which also includes a free, downloadable toolkit.
With AI now at the forefront of tech innovation, I’ve adapted these strategies specifically for AI-driven products. My goal is to empower you to apply AI in ways that truly matter to users.
In the blog on this website you can find 24 articles, each describing one design strategy that will help you enhance product benefits and boost your innovation success. I have also published them on LinkedIn:
These strategies build on the world’s leading design methods for creating successful tech products, as detailed in Design Things That Make Sense. To dive deeper and access the toolkit, visit www.designthingsthatmakesense.com.
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